CASE STUDY
An Inclusive Employee Experience Design at Scale
Consumer Packaged Goods: Beverages
An Inclusive Employee Experience Design at Scale
Helping People Leaders build inclusive employee experiences at scale.
The Situation
A major beverage brand selected Reframe to help them modernize their workplace for the new marketplace.
The brand procured Reframe for a cultural assessment, thought leadership, employee experience and engagement strategy and ideas on how to accelerate growth in the new marketplace.
- Help a major beverage brand modernize their workplace for the future of the marketplace.
- Provide a strategy and plan for shifting workplace attitudes and behaviors.
- Provide recommendations for how to close cultural maturity gaps and improve the employee lifecycle.
The Opportunity
The Approach
- Conducted 33 internal stakeholder interviews for an internal cultural assessment.
- Conducted 20 external interviews to understand what level of maturity compared to other organizations, establish best practices and bench mark for internal use.
- Established an impact ambition and internal alignment for size of the opportunity and resources required.
- Based on the findings internally and externally, develop a report – out and cultural maturity scoring.
- Developed employee segments to understand who they are, employee journeys to understand drop-off and
treatment to improve employee lifecycle from recruiting to talent acquisition, employee experience and engagement, retention and advocacy.
The Results
- Developed an employee engagement and employee relationship management (ERM) system for the full employee lifecycle.
- An approach and delivery model for modernizing their workplace for the new marketplace.
- Developed a Reframe Movement Brief™ and Reframe Movement Idea™ for activating the employee experience and engagement plan.
- An approach for a learning management system (LMS) and cultural engagement platform.