Jeffrey L. Bowman (CEO) and Safraz Sears (CTO), co-founders of Reframe – an enterprise SaaS tech company, are on a journey to transform Corporate America to reflect New America and help People Leaders provide the best experiences no matter where their employees work and live.
Why? Because their research uncovered that Corporate America is two to three generations behind America©. Knowing this insight, coupled with the cultural tensions of COVID-19 and Black Lives Matter, this change is needed now more than ever.
Elizabeth Harrison, CEO and co-founder of award-winning marketing and communications firm Harrison & Shiftman (H&S), has joined Jeffrey, a former Madison Avenue advertising executive turned tech entrepreneur, as a partner on this journey.
Elizabeth and Jeffrey sat down to discuss why now is the right time for transformation, what success looks like, and what’s exciting about this new partnership.
Why is now the right time for a cultural transformation in Corporate America?
We find ourselves amidst a powerful and necessary conversation around race, ethnicity, gender, culture, and equality that requires expert precision. As a collective group, we have a long history of viewing our trade through a cultural lens and being champions for justice, self-expression, fairness, and diversity. We strongly believe it is our responsibility to share our knowledge with Corporate America across this nation in order to effect meaningful change.
What does this transformation look like to be successful and sustainable?
The traditional approach of the last half century of diversity, equity, and inclusion has missed the mark when it comes to an effective way of integrating Corporate America. While on the surface, it may seem like the appropriate solution with many adherents pointing to positive anecdotal developments, however, what it leaves out is the endemic structural underpinnings of our culture that require a radical reordering. As Americans throughout the nation come to grips with how we move forward together in a positive and meaningful direction, it is our aim to assist Corporate America in what happens behind closed door. By introducing a change management approach to build a workplace for cultural inclusion, early adopters will certainly be on the vanguard of how we move broader society toward outcomes that are both sustainable and scalable.
What excites you most about the Harrison & Shriftman / Reframe partnership?
Finding the exact words. Striking a genuine tone. Setting the right example. Striding toward a better shared future. By joining forces in this effort, H&S and Reframe has forged an incredibly unique community where our shared integral values are welcomed, heard, supported, and implemented. This cultural lens of championing these human truths have successfully created impactful solutions and award-winning programs on behalf of our partners and throughout our communities that bridge the divide between Corporate America and diverse audiences across the nation.
To download the white paper and learn more, visit our thought leadership section.