Marketplace Personalization and The Customer Experience
I can see you.
Course Description
Data is not a strategy. Making the choice of what to do and not to do is the essence of strategy. To build a personal relationship and experiences with customers, you need to get beyond data and into insights. Selecting the right approach to data and analysis of the data coming at you 50 miles per hour (mph) can be paralyzing. How can organizations get around the pile of data and drive impact to the marketplace through personalization?
Course Outline
Background
The history of customer relationship management (CRM).
Design
What is a modern approach to marketplace personalization.
Activate
Knowing how much is too much personalization before it becomes invasive to the user.
Background
The history of customer relationship management (CRM).
Design
What is a modern approach to marketplace personalization.
Activate
Knowing how much is too much personalization before it becomes invasive to the user.
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