Marketplace Measurement and Effectiveness
There is a race to 100% attribution and what’s missing.
Course Description
Marketplace technology platforms are abundant and as a result, there is a sea of customer data available to organizations. Within the marketplace there is a race to the bottom for addressable consumer audience measurement and response. The new frontier is now using automation like artificial intelligence (AI) and machine learning to accelerate consumer decisions. What is marketplace intelligence heading next?
Course Outline
Background
Understand the state of marketplace analytics, measurement and effectiveness.
Design
Build transparency, security and trust with consumer data.
Activate
Best practices for integrating a measurement and effectiveness plan for the marketplace.
Background
Understand the state of marketplace analytics, measurement and effectiveness.
Design
Build transparency, security and trust with consumer data.
Activate
Best practices for integrating a measurement and effectiveness plan for the marketplace.
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: Latest Resources & Insights
E-Book
How To Assess Your Organization's Level Of Cultural Maturity
Accelerating Workplace Change While Building Inclusive Experiences At Scale
Download
E-Book
The Inaugural State Of The Total Market Industry Vertical
Accelerating Marketplace Change And Growth While Building Inclusive Customer Experiences At Scale
Download
Book
Reframe The Workplace: Why DEI Will Not Be Enough To Save Corporations
Reframe co-founder and CEO, Jeffrey L. Bowman, is writing his second book about how companies are preparing their organizations post COVID - 19 in the Age of Accelerations. Target publish date is Winter 2022.
Contact Us To Reserve
Book
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
Buy Now
Guide
Reframe Marketplace Change Guide
Our “how to” instructional guide and evidenced based approach for marketplace growth in the Age of Accelerations.
Contact Us
Guide
Reframe Workplace Change Guide
Our “how to” instructional guide and evidenced based approach for workplace change that reflects the Future of Work.
Contact Us
Report
Reframe People Operations Guide In The Age of Accelerations
Learn how organizations build better and inclusive employee relationships in the Age of Accelerations with a playbook for navigating pre and post COVID - 19.
Download Now