Marketplace Measurement and Effectiveness

There is a race to 100% attribution and what’s missing.

Course Description

Marketplace technology platforms are abundant and as a result, there is a sea of customer data available to organizations. Within the marketplace there is a race to the bottom for addressable consumer audience measurement and response. The new frontier is now using automation like artificial intelligence (AI) and machine learning to accelerate consumer decisions. What is marketplace intelligence heading next?

Course Outline

Background
Understand the state of marketplace analytics, measurement and effectiveness.
Design
Build transparency, security and trust with consumer data.
Activate
Best practices for integrating a measurement and effectiveness plan for the marketplace.

Course Takeaways

  • What is marketplace data and analytics?
  • How to build a marketplace measurement and effectiveness plan.
  • Understand the marketplace analytics technology partners and providers.

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