Historically workplace communications were managed in a closed environment with internal and corporate communications deciding on what gets communicated to employees. Because of this, most organizations’ content was not culturally relevant and did not convey the attributes of the brand’s purpose. Within the age of acceleration, messaging platforms (i.e. Slack), it is important to not only have the pulse of the internal organization but also externally. How quickly must an organization move to provide culturally relevant content in this new era?