Employee Engagement in the Age of Acceleration

Workplace communications that are culturally relevant and with purpose.

Course Description

Historically workplace communications were managed in a closed environment with internal and corporate communications deciding on what gets communicated to employees. Because of this, most organizations’ content was not culturally relevant and did not convey the attributes of the brand’s purpose. Within the age of acceleration, messaging platforms (i.e. Slack), it is important to not only have the pulse of the internal organization but also externally. How quickly must an organization move to provide culturally relevant content in this new era?

Course Outline

Background
The history of inclusive and culturally relevant employee communications.
Design
How to write the Movement Idea Brief for employee engagement.
Activate
How to build an integrated employee communications platform with brand purpose at the center.

Course Takeaways

  • Understand how to design and build an integrated employee engagement strategy
  • Understand how to design and build an integrated employee engagement plan
  • Building a responsive and agile cultural activation.

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