Customer Segmentation for the Total Addressable Market (TaM)
Why oversampling is critical for a modern marketplace approach
Course Description
Since the early 1970s it has become easier and easier to segment audiences using quantitative tools while getting an understanding of user attitudes and behaviors. What’s been slow to change is the adoption of new quantitative research methodologies that compensate for the changing demographics globally. With the abundance of data, why is it so hard for brands to glean cross-cultural and poly-cultural insights?
Course Outline
People
Background and profile of what is a customer segmentation.
Approach
Common mistakes when designing and fielding an inclusive customer segmentation.
Activate
Design and develop a customer segmentation for the total addressable market (TAM).
People
Background and profile of what is a customer segmentation.
Approach
Common mistakes when designing and fielding an inclusive customer segmentation.
Activate
Design and develop a customer segmentation for the total addressable market (TAM).
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: Latest Resources & Insights
E-Book
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E-Book
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Contact Us To Reserve
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Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
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Contact Us
Guide
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Our “how to” instructional guide and evidenced based approach for workplace change that reflects the Future of Work.
Contact Us
Report
Reframe People Operations Guide In The Age of Accelerations
Learn how organizations build better and inclusive employee relationships in the Age of Accelerations with a playbook for navigating pre and post COVID - 19.
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