Customer Segmentation for the Total Addressable Market (TaM)
Why oversampling is critical for a modern marketplace approach
Course Outline

People
Background and profile of what is a customer segmentation.

Approach
Common mistakes when designing and fielding an inclusive customer segmentation.

Activate
Design and develop a customer segmentation for the total addressable market (TAM).

People
Background and profile of what is a customer segmentation.

Approach
Common mistakes when designing and fielding an inclusive customer segmentation.

Activate
Design and develop a customer segmentation for the total addressable market (TAM).
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: Latest Resources & Insights
E-Book
How To Assess Your Organization's Level Of Cultural Maturity
Accelerating Workplace Change While Building Inclusive Experiences At Scale
Download
E-Book
The Inaugural State Of The Total Market Industry Vertical
Accelerating Marketplace Change And Growth While Building Inclusive Customer Experiences At Scale
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Book
Reframe The Workplace: Why DEI Will Not Be Enough To Save Corporations
Reframe co-founder and CEO, Jeffrey L. Bowman, is writing his second book about how companies are preparing their organizations post COVID - 19 in the Age of Accelerations. Target publish date is Winter 2022.
Contact Us To Reserve
Book
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
Buy Now
Guide
Reframe Marketplace Change Guide
Our “how to” instructional guide and evidenced based approach for marketplace growth in the Age of Accelerations.
Contact Us
Guide
Reframe Workplace Change Guide
Our “how to” instructional guide and evidenced based approach for workplace change that reflects the Future of Work.
Contact Us
Report
Reframe People Operations Guide In The Age of Accelerations
Learn how organizations build better and inclusive employee relationships in the Age of Accelerations with a playbook for navigating pre and post COVID - 19.
Download Now