Customer Experience and Engagement in the Age of Acceleration

Human engagement in a responsible way.

Course Description

There is talk of artificial intelligence (AI) machine learning (ML) and supercomputing is going to be the best way for personalizing customer experiences. However, what often gets left out is how you make the customer feel is the best way to engage and build lifelong relationships. Brands today may reach a customer but are they connecting authentically? They are letting numbers drive marketing investments when more and more data shows experiences are the way for generation X, Y and Z form lifelong relationships.

Course Outline

Background and history of experience and engagement as a marketplace practice.
Build an authentic and modern experience for customers.
How to turn customers into fans of your brand.

Course Takeaways

  • Building a modern experience and engagement strategy.
  • Creating a feedback loop for building the best customer experience.
  • Creating social capital based on how you make customers feel.

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