Cultural Content in the Marketplace
The true meaning of the gig economy.
Course Description
The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.
Course Outline
Background
The origins of influencer content and what it means today.
Plan
Why integrate an influencer strategy into your brand strategy and go-to-market plan?
Activate
Choosing the right partners and valuation criteria for success.
Background
The origins of influencer content and what it means today.
Plan
Why integrate an influencer strategy into your brand strategy and go-to-market plan?
Activate
Choosing the right partners and valuation criteria for success.
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: Latest Resources & Insights
E-Book
How To Assess Your Organization's Level Of Cultural Maturity
Accelerating Workplace Change While Building Inclusive Experiences At Scale
Download
E-Book
The Inaugural State Of The Total Market Industry Vertical
Accelerating Marketplace Change And Growth While Building Inclusive Customer Experiences At Scale
Download
Book
Reframe The Workplace: Why DEI Will Not Be Enough To Save Corporations
Reframe co-founder and CEO, Jeffrey L. Bowman, is writing his second book about how companies are preparing their organizations post COVID - 19 in the Age of Accelerations. Target publish date is Winter 2022.
Contact Us To Reserve
Book
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
Buy Now
Guide
Reframe Marketplace Change Guide
Our “how to” instructional guide and evidenced based approach for marketplace growth in the Age of Accelerations.
Contact Us
Guide
Reframe Workplace Change Guide
Our “how to” instructional guide and evidenced based approach for workplace change that reflects the Future of Work.
Contact Us
Report
Reframe People Operations Guide In The Age of Accelerations
Learn how organizations build better and inclusive employee relationships in the Age of Accelerations with a playbook for navigating pre and post COVID - 19.
Download Now