Cultural Content in the Marketplace

The true meaning of the gig economy.

Course Description

The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.

Course Outline

Background
The origins of influencer content and what it means today.
Plan
Why integrate an influencer strategy into your brand strategy and go-to-market plan?
Activate
Choosing the right partners and valuation criteria for success.

Course Takeaways

  • Modernize your marketing approach to influencer marketing and content.
  • Why speed and relevance are the best evaluators of success for a modern brand.
  • Build an effective influencer content strategy and approach for your organization.

Latest Resources & Insights

: Latest Resources & Insights

Book

Reframe The Workplace: The Future of Work In the Age of the New Majority

Reframe co-founder and CEO, Jeffrey L. Bowman, is writing his second book about how companies are preparing their organizations post COVID - 19 in the Age of Accelerations. Target publish date is Winter 2022.
Contact Us To Reserve

Book

Reframe The Marketplace: The Total Market Approach to Reaching the New Majority

Reframe co-founder and CEO, Jeffrey L. Bowman, wrote the #1 Amazon business book* on how companies can accelerate and sustain growth using the Reframe innovative Marketplace Growth approach.
Buy Now

Guide

Reframe Marketplace Growth Acceleration Guide

Our “how to” instructional guide and evidenced based approach for marketplace growth in the Age of Accelerations.
Contact Us

Guide

Reframe Workplace Change Guide

Our “how to” instructional guide and evidenced based approach for workplace change that reflects the Future of Work.
Contact Us

Report

The Whitewashing of the Total Market Approach and Why It Matters To Black Lives

Based on the Reframe evidence based approach, learn how organizations choose the right approach to culturally transform internally and accelerate growth externally.
Download Now

Report

Reframe People Operations Guide In The Age of Accelerations

Learn how organizations build better and inclusive employee relationships in the Age of Accelerations with a playbook for navigating pre and post COVID - 19.
Download Now

Report

Why Diversity, Equity & Inclusion Will Not Be Enough To Save Corporate America

Corporate America and America are at a cultural crossroads as a result of a “Perfect Storm”: the COVID-19 pandemic and Black Lives Matter. We’ve been here before. However, this time feels different. Now is the time to introduce a new approach that culturally transforms Corporate America and closes the gap between Corporate America and America.
Download Now

Reframe

The People Leaders Platform

Get Early Access