Cultural Content in the Marketplace

The true meaning of the gig economy.

Course Description

The “gig” economy best illustrates to many what the future of work and the marketplace will become. Companies like Uber, Lyft, Airbnb are all examples of how consumers are using technology and personal resources to build new customer experiences. Within the world of marketing and communications, influencers are a main staple for creating thoughtful user generated content not only for their personal brands but also F1K brands. Building your brand through influencers is both an art and a science. This session will help you understand how to build an influencer strategy that reflects a modern marketplace.

Course Outline

Background
The origins of influencer content and what it means today.
Plan
Why integrate an influencer strategy into your brand strategy and go-to-market plan?
Activate
Choosing the right partners and valuation criteria for success.

Course Takeaways

  • Modernize your marketing approach to influencer marketing and content.
  • Why speed and relevance are the best evaluators of success for a modern brand.
  • Build an effective influencer content strategy and approach for your organization.

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