A Cross-Cultural and Poly-Cultural Approach from the Inside, Out

True insight that reflects a modern marketplace

Course Description

Unlike the workplace, the marketplace acceleration waits for no one because it is user driven. With the big five (Facebook, Amazon, Apple, Google and Microsoft) owning digital, sourcing primary data is a competitive advantage. What’s just as critical is insight and it is often overlooked because of targeting. Cross-cultural and poly-cultural insight mining is known to humanize data when done right. Understanding how to glean and operationalize cross-cultural and poly-cultural is a requirement for data and performance driven organizations.

Course Outline

Get an understanding about the history of culture within social science.
Define cross-cultural and poly-cultural insight development.
Operationalize the cross-cultural and poly-cultural insights approach.

Course Takeaways

  • Understand the future of cultural insights development and engagement.
  • Building an inclusive insights approach for a modern marketplace.
  • Making the business case for investing in a modern insights approach.

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