Unlike the workplace, the marketplace acceleration waits for no one because it is user driven. With the big five (Facebook, Amazon, Apple, Google and Microsoft) owning digital, sourcing primary data is a competitive advantage. What’s just as critical is insight and it is often overlooked because of targeting. Cross-cultural and poly-cultural insight mining is known to humanize data when done right. Understanding how to glean and operationalize cross-cultural and poly-cultural is a requirement for data and performance driven organizations.