What We Do
- Growth AmbitionServices That Translate Insights From The Business Problem Into A Single Strategy For A Growth Ambition.
- Customer Experience Design StrategyServices That Build A Modern Customer Experience Based On Cultural Insights Throughout The Customer Journey.
- Customer Go-To-Market PlanServices That Build Integrated Go-To-Market Plans That Shift Customer Attitudes and Behaviors.
- The Reframe Creative Brief & Idea™Creative and Content Services That Provide A Call – To – Action That Is Rooted In The Brand Purpose, Culture and Community Building.
- Reframe Software Whether In Partnership With A Client or Reframe AI Technologies, We Help Scale and Operationalize Your Customer Go-To-Market Plan.
- Measurement and Effectiveness StrategyServices That Evaluate Marketplace Growth and Change Against The Business Priorities Throughout The Customer Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Growth and Change at Scale.
- Case StudiesExamples of How Reframe Helped Leaders Accelerate Marketplace Growth and Change At Scale.
- The Change Blog by Reframe™Read and Listen to Stories About Leaders Who Are Accelerating Growth and Change at Scale.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Growth and Change at Scale.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Growth and Change At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience For Leaders Who Want To Learn How To Accelerate Growth At Scale Using the Reframe Marketplace Change Operating System.
- The Change Accelerator by Reframe ™A 6 Week Change Learning Experience For Leaders Who Want To Learn How To Accelerate Growth At Scale Using The Reframe Marketplace Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Marketplace Change Approach With Leaders At Every Stage of Marketplace Growth.
- Press HighlightsNews About How Reframe Helped Leaders Accelerate Growth At Scale Using The Reframe Marketplace Change Approach.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Accelerate Growth At Scale.
Contact Us

What We Do
- Growth AmbitionServices That Translate Insights From The Business Problem Into A Single Strategy For A Growth Ambition.
- Customer Experience Design StrategyServices That Build A Modern Customer Experience Based On Cultural Insights Throughout The Customer Journey.
- Customer Go-To-Market PlanServices That Build Integrated Go-To-Market Plans That Shift Customer Attitudes and Behaviors.
- The Reframe Movement Brief and Idea™Creative and Content Services That Provide A Call – To – Action That Is Rooted In The Brand Purpose, Culture and Community Building.
- Reframe SoftwareWhether In Partnership With A Client or Reframe AI Technologies, We Help Scale and Operationalize Your Customer Go-To-Market Plan.
- Measurement and Effectiveness StrategyServices That Evaluate Marketplace Growth and Change Against The Business Priorities Throughout The Customer Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Growth and Change At Scale.
- Case StudiesExamples Of How Reframe Helped Leaders Accelerate Growth and Change At Scale.
- The Change Blog by Reframe™Read and Listen To Stories About Leaders Who Are Accelerating Growth and Change At Scale.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Growth and Change At Scale.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Growth and Change At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience for Leaders Who Want To Learn How To Accelerate Growth at Scale Using the Reframe Change Operating System.
- The Change Accelerator by Reframe™A 6 Week Change Learning Experience For Leaders Who Want To Learn How To Accelerate Growth At Scale Using The Reframe Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Marketplace Change Approach With F500 Partners At Every Stage of Marketplace Growth.
- Press HighlightsNews About How Reframe Helped Leaders Accelerate Growth At Scale.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Accelerate Growth At Scale.
Contact Us

THE CHANGE PODCAST

Watch and Listen to Stories About Leaders Who Are Accelerating Inclusive Change and Growth.

Episode 7

S1E7: Season One of The Change Podcast by Reframe Recap and Wrap-Up

In this wrap-up episode of the Change Podcast, host Jeffrey L. Bowman reflects on the key themes and insights from Season One, which focused on the Total Market Approach to reaching the New Majority. Joined by guests, they discuss the importance of inclusivity in marketing, the challenges faced in the industry, and the need for documentation of the journey towards change. The conversation highlights significant episodes, guest insights, and the overarching goal of fostering a more inclusive advertising landscape. The episode concludes with an announcement for Season Two, themed 'The Future of Inclusion.'

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Episode 6

S1E6: A Gen Z Perspective: Did The Industry Change Fast Enough?

In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Alston-Simone Bowman, a Generation Z creative producer with experience that spans two agencies, FCB New York and Joan Creative. They discuss Alston’s journey from the aspiration of being a documentary film maker while at Spelman College to now being a newly promoted producer within the advertising industry. The conversation highlights her development, what it feels like to be in rooms and on-set as a talent, woman and creative.

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Episode 5

S1E5: Good Trouble: Validating The Total Market Approach

In this episode of the Change Podcast, host Jeffrey L. Bowman speaks with Lewis Goldman, a seasoned marketing professional with over 35 years of experience, particularly in cross-cultural marketing and financial services. They discuss Lewis's journey from consumer packaged goods to the financial sector, the challenges of marketing life insurance, and the importance of understanding underserved markets. The conversation highlights innovative product development for diverse communities and the critical role of family in life insurance marketing.

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Episode 4

S1E4: It's Official: There Is A New Majority!

In this episode of the Change Podcast, Jeffrey L. Bowman engages with Patrick L. Riley, a seasoned producer and content creator, to discuss the journey of creating The Cross-Cultural Report Roundtable, host Soledad O’Brien. The conversation delves into the pre-production and production phases, the making of the roundtable and how it set the foundation for the book.

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Episode 3

S1E3: Documenting The Story About The Change Required

In this episode, Jeffrey Bowman and literary agent JL Stermer discuss the journey of writing and publishing 'Reframe the Marketplace: The Total Market Approach to the New Majority. They explore the role of a literary agent, the intricacies of the book proposal process, and the evolution of the publishing industry over the past decade. The conversation highlights the importance of chemistry between authors and agents, the need for diversity in publishing, and the challenges of taking a book to market.

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Episode 2

S1E2: Betting On The Future: The First Cultural Agency

In this episode, Jeffrey L. Bowman interviews Charlie McKittrick, exploring the evolution of the advertising industry from traditional methods to digital transformation. They discuss Charlie's journey into advertising, the cultural shifts within Ogilvy by starting the industry's first cultural agency (OgilvyCULTURE), and the challenges of integrating multicultural audience insights and strategies within a "general market" agency.

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Episode 1

S1E1: Challenging The Industry To Change From the Inside, Out

In this episode of the Change Podcast, Jeffrey L. Bowman interviews Marla, the CEO of the 4A's, discussing her journey in the advertising industry, the role of the 4A's in advocating for agencies, and the challenges of achieving inclusivity in marketing. They explore the evolution of advertising, the importance of media transparency, and the future of agency models.

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Episode 0

Season 1 Episode 0 (S1E0): Introducing The Change Podcast by Reframe, A Six Episode Summary

In Celebration of the 10 Year Anniversary of the Award Winning Wiley Published Book, Reframe The Marketplace: The Total Market Approach To The New Majority, Reframe Consulting Is Launching The Change Podcast. Think Revisionist History Format Where Industry Leaders Revisit The Disruptive Total Market Topic and Approach 10 Years Later and Answer The Question, What’s Changed?

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THE CHANGE PODCAST

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