Marketplace Measurement and Effectiveness
There is a race to 100% attribution and what’s missing.
Course Outline
Background
Understand the state of marketplace analytics, measurement and effectiveness.
Design
Build transparency, security and trust with consumer data.
Activate
Best practices for integrating a measurement and effectiveness plan for the marketplace.
Background
Understand the state of marketplace analytics, measurement and effectiveness.
Design
Build transparency, security and trust with consumer data.
Activate
Best practices for integrating a measurement and effectiveness plan for the marketplace.