FOR HR AND MARKETING PROFESSIONALS

The First Tech Enabled Change Management Platform That Helps Build Inclusive Experiences At Scale

Get The Report

The Whitewashing Of The Total Market Approach And Why It Matters To Black Lives

Complete the form to receive the report on release date!

Thank you for requesting the report. You can access the report by clicking “Read The Report”! Additionally, please review and sign our petition using the “Sign The Petition” button below.

Read The Report Sign The Petition
Sign The Petition

Corporations continue to struggle to solve a decades old problem.

The reality is ‘general market’ and multicultural marketing as a practice was originally established to move from a segregated marketplace to an integrated marketplace.

What was once the minority population, BIPOC are now the majority population.  We have to move away from the practice of ‘general market’ and multicultural marketing’ to inclusive customer experience design to effectively close the gap between Madison Avenue and Black Madison Avenue.

Rather than wait on executives to sign more pledges for change, we are starting a movement where employees are partnering with People Leaders to drive change.

Sign the petition and help us communicate to the C-Suite  — we have to Reframe Madison Avenue and close the $388Bn Exclusion Gap and solve a decades old problem!

Sign The Petition