FOR MARKETING PROFESSIONALS
The First Tech Enabled Change Management Platform That Helps Build Inclusive Experiences At Scale
The Whitewashing Of The Total Market Approach And Why It Matters To Black Lives
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Corporations continue to struggle to solve a decades old problem.
The reality is ‘general market’ and multicultural marketing as a practice was originally established to move from a segregated marketplace to an integrated marketplace.
What was once the minority population, BIPOC are now the majority population. We have to move away from the practice of ‘general market’ and multicultural marketing’ to inclusive customer experience design to effectively close the gap between Madison Avenue and Black Madison Avenue.
Rather than wait on executives to sign more pledges for change, we are starting a movement where employees are partnering with People Leaders to drive change.
Sign the petition and help us communicate to the C-Suite — we have to Reframe Madison Avenue and close the $388Bn Exclusion Gap and solve a decades old problem!Sign The Petition