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The New Reframe Consulting Website Is Here!
The New Reframe Consulting Website Is Here!
This update is about the New Reframe Consulting Services Marketing Website: https://getreframe.com/
When we started Reframe in 2015, we led with an audacious goal: modernize the practice of multicultural marketing and diversity, equity & inclusion.
Nearly 10 years later, we did THAT! 😎
Along the way we built two management consulting practices under the Reframe brand and offered two different offerings with an innovative change operating system for leaders looking to accelerate inclusive change and growth.
What we consistently heard from many of our prospective and client partners was feedback about how hard it was to understand what we do and how confusing we made it for users to understand our offerings.
We’ve spent the last few months looking through user feedback, research, analyzing Google Analytics(GA), restructuring and reimagining a new Reframe user experience.
WHAT CHANGED AND WHAT’S NEW?
For starters, we have a new Reframe Consulting Services website: https://getreframe.com/ .
The Redesign
More than 90% of all Reframe marketing website traffic lands on the home page and the first panel. We fixed the first panel on the home page. Below are a few high level changes:
We changed our value proposition statement to clearly state who we are, for whom and the outcome of our services.
What We Do
Updated the menu and navigation system for users to understand our service offerings and get the information they need to learn more.
What We Think
Updated the menu and navigation system for users to get resources to better understand and learn more about our work through case studies, thought leadership, podcasts and learning experiences.
Who We Are
Updated the menu and navigation system for users to get more information about our vision, mission, history, leaders, media and most important – our why.
Contact Us
Updated the menu and navigation systems for users to get in contact with us for specific items.
Get Started
For users who now get what we do and understand our offerings, can get started with a phone call or schedule a direct meeting at any time.
A New Reframe Visual Design System
More information to come on this. The idea of the new design systems leans more into our change operating system framework. For users not familiar with the change operating system and the six steps, this begins to tell our story visually.
WHAT’S NEXT?
We are excited to get your feedback about the new user experience and if the communication is easy to understand. Share, like and/or leave your feedback with us.
Over the next several weeks, we will continue our roll-out of the new design and amplification of our consulting services for leaders who may not be aware or familiar with Reframe, our offerings and capabilities.
Last, I personally invite you to take a drive and experience it for yourself: https://getreframe.com/
If you have more questions and would like to learn more, please do not hesitate to contact us directly: https://getreframe.com/contact/.