What We Do
- Cultural StrategyServices That Help Leaders Translate Insights From The Business Problem Into A Single Strategy For Their Inclusive Change and Growth Ambition.
- Inclusive Customer Experience Design StrategyServices For Leaders Who Desire A Modern Customer Experience Design Based On Cultural Insights Throughout The Customer Journey.
- Inclusive Customer Experience Design PlanServices For Leaders Who Desire A Fully Integrated Inclusive Go-To-Market Plan That Shifts Customer Attitudes and Behaviors.
- Inclusive Employee Experience Design StrategyServices For Leaders Who Desire A Modern Employee Experience Design Based On Cultural Insights From On-Boarding To Exit.
- Inclusive Employee Experience Design PlanServices For Leaders Who Desire A Fully Integrated and Inclusive Employee Experience Plan That Shifts Employees Attitudes and Behaviors.
- The Reframe Movement Brief™Services That Provide A Modern Definition Of The Call – To – Action That Is Rooted In Community Building, The Brand Purpose and Why.
- Reframe SoftwarePowered by AI and ML, A Personal Assistant With Tools That Operationalize Inclusive Change & Growth.
- Measurement and Effectiveness StrategyServices That Evaluate Inclusive Growth and Change Against The Business Priorities Throughout The Customer and Employee Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Inclusive Change and Growth.
- Case StudiesExamples of How Reframe Helped Leaders Accelerate Inclusive Change and Growth At Scale.
- The Change Blog by Reframe™Read and Listen to Stories About Leaders Who Are Accelerating Inclusive Change and Growth.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Inclusive Change and Growth At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using the Reframe Change Operating System.
- The Change Accelerator by Reframe ™A 6 - 12 Week Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using The Reframe Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Change Approach With F500 Partners At Every Stage of Development.
- Press HighlightsNews About How Reframe Helped Leaders Build The Most Inclusive Experiences At Scale.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Build The Most Inclusive Experiences At Scale.
Contact Us

What We Do
- Cultural StrategyServices That Help Leaders Translate Insights From The Business Problem Into A Single Strategy For Their Inclusive Change and Growth Ambition.
- Inclusive Customer Experience Design StrategyService For Leaders Who Desire A Modern Customer Experience Design Based On Culturally Inclusive Insights Throughout The Customer Journey.
- Inclusive Customer Experience Design PlanServices For Leaders Who Desire A Fully Integrated Inclusive Go-To-Market Plan That Shift Customer’s Attitudes and Behaviors.
- Inclusive Employee Experience Design StrategyServices For Leaders Who Desire A Modern Employee Experience Design Based On Culturally Inclusive Insights From On-Boarding To Exit.
- Inclusive Employee Experience Design PlanServices For Leaders Who Desire A Fully Integrated and Inclusive Employee Experience Plan That Shifts Employees Attitudes and Behaviors.
- The Reframe Movement Brief™Services That Provide A Modern Definition Of The Call – To – Action That Is Rooted In Community Building, The Brand Purpose and Why.
- Reframe SoftwareIn Partnership With Reframe AI Technologies, Software To Help Scale and Operationalize Your Inclusive Experience Design Plan.
- Measurement and Effectiveness StrategyServices That Evaluate Marketplace Growth and Workplace Change Against The Business Priorities Throughout The Customer and Employee Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Inclusive Change and Growth At Scale.
- Case StudiesExamples Of How Reframe Helped Leaders Accelerate Inclusive Change and Growth At Scale.
- The Change Blog by Reframe™Read and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth At Scale.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth At Scale.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Inclusive Change and Growth At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience for Leaders Who Want To Learn How To Build More Inclusive Experiences at Scale Using the Reframe Change Operating System.
- The Change Accelerator by Reframe™A 6 - 12 Week Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using The Reframe Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Change Approach With F500 Partners At Every Stage of Development.
- Press HighlightsNews About How Reframe Helped Leaders Build The Most Inclusive Experiences At Scale.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Build The Most Inclusive Experiences At Scale.
Contact Us

BLOG

The Reframe Inclusive Customer Experience (ICX) Design™ Framework

By Reframe Staff

September 18, 2024

As stated earlier, in 2010 when our founder and CEO Jeffrey L. Bowman introduced the #Reframe Total Market Approach and topic, there was no framework at the time, which meant there was little to no evidence for how to operationalize the approach.

It was after many years of iterating, I was able to operationalize and validate the #Reframe Inclusive Customer Experience Design™ framework. After more than 40+ #F500 brand engagements, it is safe to say our marketplace change approach helps marketing professionals and leaders accelerate inclusive growth at scale for the total addressable market.

In 2013, when he began writing Reframe The Marketplace, The Total Market Approach To The New Majority, the customer experience design industry was the practice for helping brands operationalize digitalization. One problem, the framework did not always include the New Majority. Similar to how the marketing and communications industry business model operates as “general market” and “multicultural market”, the customer experience design industry primarily focused on “general market” audience segment cultural insights and experiences.

He saw this and began validating a more inclusive approach to customer experience design. Since 2015, he’s validated the Reframe Inclusive Customer Experience Design™ framework in partnership with global brand and marketing leaders.

Given the decades long practice of not accounting for the total addressable market, we’ve been able to demonstrate how we do address the the total market while accelerating marketplace change and growth by (1) Getting organizational alignment on the change required, (2) Redesigning the customer experience to be more inclusive and reflect the total addressable audience and last, (3) Enabling the organization to scale and sustain the change required.

To learn more about how Reframe Inclusive Customer Experience Design™ approach works and our thinking: https://getreframe.com

To schedule a meeting for an initial assessment, contact us: https://getreframe.com/contact/

#getreframe #getrefameai

BLOG

Related Blog Articles

Want To Learn More?