What We Do
- Cultural StrategyServices That Help Leaders Translate Insights From The Business Problem Into A Single Strategy For Their Inclusive Change and Growth Ambition.
- Inclusive Customer Experience Design StrategyServices For Leaders Who Desire A Modern Customer Experience Design Based On Cultural Insights Throughout The Customer Journey.
- Inclusive Customer Experience Design PlanServices For Leaders Who Desire A Fully Integrated Inclusive Go-To-Market Plan That Shifts Customer Attitudes and Behaviors.
- Inclusive Employee Experience Design StrategyServices For Leaders Who Desire A Modern Employee Experience Design Based On Cultural Insights From On-Boarding To Exit.
- Inclusive Employee Experience Design PlanServices For Leaders Who Desire A Fully Integrated and Inclusive Employee Experience Plan That Shifts Employees Attitudes and Behaviors.
- The Reframe Movement Brief™Services That Provide A Modern Definition Of The Call – To – Action That Is Rooted In Community Building, The Brand Purpose and Why.
- Reframe SoftwarePowered by AI and ML, A Personal Assistant With Tools That Operationalize Inclusive Change & Growth.
- Measurement and Effectiveness StrategyServices That Evaluate Inclusive Growth and Change Against The Business Priorities Throughout The Customer and Employee Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Inclusive Change and Growth.
- Case StudiesExamples of How Reframe Helped Leaders Accelerate Inclusive Change and Growth At Scale.
- The Change Blog by Reframe™Read and Listen to Stories About Leaders Who Are Accelerating Inclusive Change and Growth.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Inclusive Change and Growth At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using the Reframe Change Operating System.
- The Change Accelerator by Reframe ™A 6 - 12 Week Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using The Reframe Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Change Approach With F500 Partners At Every Stage of Development.
- Press HighlightsNews About How Reframe Helped Leaders Build The Most Inclusive Experiences At Scale.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Build The Most Inclusive Experiences At Scale.
Contact Us

What We Do
- Cultural StrategyServices That Help Leaders Translate Insights From The Business Problem Into A Single Strategy For Their Inclusive Change and Growth Ambition.
- Inclusive Customer Experience Design StrategyService For Leaders Who Desire A Modern Customer Experience Design Based On Culturally Inclusive Insights Throughout The Customer Journey.
- Inclusive Customer Experience Design PlanServices For Leaders Who Desire A Fully Integrated Inclusive Go-To-Market Plan That Shift Customer’s Attitudes and Behaviors.
- Inclusive Employee Experience Design StrategyServices For Leaders Who Desire A Modern Employee Experience Design Based On Culturally Inclusive Insights From On-Boarding To Exit.
- Inclusive Employee Experience Design PlanServices For Leaders Who Desire A Fully Integrated and Inclusive Employee Experience Plan That Shifts Employees Attitudes and Behaviors.
- The Reframe Movement Brief™Services That Provide A Modern Definition Of The Call – To – Action That Is Rooted In Community Building, The Brand Purpose and Why.
- Reframe SoftwareIn Partnership With Reframe AI Technologies, Software To Help Scale and Operationalize Your Inclusive Experience Design Plan.
- Measurement and Effectiveness StrategyServices That Evaluate Marketplace Growth and Workplace Change Against The Business Priorities Throughout The Customer and Employee Lifecycle.
What We Think
- Thought LeadershipE-books, Books and Guides To Help Leaders Accelerate Inclusive Change and Growth At Scale.
- Case StudiesExamples Of How Reframe Helped Leaders Accelerate Inclusive Change and Growth At Scale.
- The Change Blog by Reframe™Read and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth At Scale.
- The Change Podcast by Reframe™Watch and Listen To Stories About Leaders Who Are Accelerating Inclusive Change and Growth At Scale.
- The Change Salon by Reframe™A Change Learning Experience For A Curated Group of Leaders Who Want To Discuss How to Accelerate Inclusive Change and Growth At Scale While Sharing Best Practices.
- The Change Summit by Reframe™A Two Day Change Learning Experience for Leaders Who Want To Learn How To Build More Inclusive Experiences at Scale Using the Reframe Change Operating System.
- The Change Accelerator by Reframe™A 6 - 12 Week Change Learning Experience For Leaders Who Want To Learn How To Build More Inclusive Experiences At Scale Using The Reframe Change Operating System.
Who We Are
- Our TeamOur Team and Advisors Are Mission Driven Focused On Solving For A Decades Old Problem.
- Our HistoryFounded in 2015, Reframe Developed An Innovative Change Approach With F500 Partners At Every Stage of Development.
- Press HighlightsNews About How Reframe Helped Leaders Build The Most Inclusive Experiences At Scale.
- Media RelationsMedia Resources That Support The Brand and Our Ambition To Help Leaders Build The Most Inclusive Experiences At Scale.
Contact Us

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Reframe Celebrates 10 Years With The Launch of a Six Part Content Series

By Reframe Staff

March 7, 2025

In celebration of 10 years since the launch of Reframe Consulting Services and publishing of Reframe The Marketplace: The Total Market Approach To The New Majority, we are launching a six part content series!

Think of it as a bit of revisionist history for the marketing and communications industry!

The objective of the series is to help leaders better understand how to future proof their business using inclusive change and growth practices. The content series includes both written and video content appearing on our website, social media and learning channels. We use historical videos, and interviews conducted over the years in a podcast-like format to interview industry thought leaders and contributors.

We will use different formats for featuring stories while looking back to see if our original thesis was right or we need to pivot. We asked leaders to chime in on the one burning industry question, What’s Changed Over The Years?

The reason for writing the Wiley published book, Reframe The Marketplace: The Total Market Approach To The New Majority was to provide a playbook for change and introduce leaders to an innovative approach that accelerates inclusive change and growth. We thought and set-out to prove the idea of the “general market” and “multicultural” service model was dated and how the Total Market Approach to inclusive customer experience design was a better option.

The content series kicks off with our founder and CEO at his former company, Ogilvy when he was leading the industry’s first cultural practice, OgilvyCULTURE. Some would say they were way ahead of their time. Part of the pitch internally for the business case was the growth of the New Majority market, a reference for when combined Blacks, Hispanics, Asians and LGBTQ+ account for more than 51% of the United States population.

The book is based on my 20+ years of leadership experience and launching OgilvyCULTURE. The great Stuart Elliot, wrote and published a New York Times profile to document the historical moment.

What was evident with the 2010 United Census, America was changing at an accelerated pace. The question for leaders and businesses was the tension between the old way versus a new way in meeting the challenge of building inclusive customer and employee experiences.

After launching OgilvyCULTURE in 2010, The Cross-Cultural Report was published to make the business case for leaders. It was a first of its kind white paper featuring a number of collaborators and cultural leaders.

The rationale for writing and publishing the Cross-Cultural Report was to educate and amplify why brands and businesses should make the change become more inclusive in their workplace and marketplace practices. Leaders were introduced to the following topics:

cultural contributors,
a perspective for how the industry needs to prepare for the New Majority,
the proposed new marketplace approach,
a point of view for how the new approach increases value and
the impact it can make for leaders and brands.

The first of the six part content series tells the origins for why we were sounding the alarm for leaders and how they need to change their go-to-market approach for the New Majority marketplace. Have leaders changed their approach?

Ogilvy really got behind OgilvyCULTURE and the Total Market Approach. With a budget, executive producer, Jeffrey L. Bowman and his producing partner, Sidra Smith, created a roundtable discussion – Think Meet The Press-like format discussion hosted by three time Emmy and Peabody award winning journalist, Soledad O’Brien.

It was a discussion with industry thought leaders, about the Cross-Cultural Report and implications for the advertising industry. Watch and listen to the discussion:

More to come in the upcoming series where we celebrate Reframe Consulting Services turning 10 and Reframe The Marketplace: The Total Market Approach To The New Majority. We invite you to engage, read, watch and ask questions you may have.

If you like this content series, please SUBSCRIBE, and purchase Reframe The Marketplace: The Total Market Approach To The New Majority here.

Jeffrey L. Bowman is the CEO and founder of Reframe Inc. He is an inventor and pioneer of a change operating system and inclusive experience design approach that helps leaders accelerate inclusive change and growth at scale using Reframe AI and Reframe Consulting Services.

To learn more, contact us: https://getreframe.com/contact/.

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